The blog for the '5 Star Designs' team (Understanding Industry Practice)
Saturday, 29 October 2011
Logo Evolution
Following on from the previous post by Finlay. I did some research into other redesigns and found one which seems to be more successful, the Starbucks logo.
From the original design each subsequent logo has been updated to incorporate their ethics or future aims. Do you agree that this design is an improvement on the previous ones?
I read that the idea behind this was that they wanted the 'siren' to stand up for itself, this broke down any language barriers so that everyone knew it was starbucks wherever they were from. However they do run the risk of failure with that if people didnt really associate the logo with starbucks and just went on the name part of the logo. Im not sure whether it works or not. Strangely it looks nicer on screen that it does in real life. For me personally I prefer the previous one. I dont think it looks ugly though but am not convinced it is a step in the right direction for them.
I read that the idea behind this was that they wanted the 'siren' to stand up for itself, this broke down any language barriers so that everyone knew it was starbucks wherever they were from. However they do run the risk of failure with that if people didnt really associate the logo with starbucks and just went on the name part of the logo. Im not sure whether it works or not. Strangely it looks nicer on screen that it does in real life. For me personally I prefer the previous one. I dont think it looks ugly though but am not convinced it is a step in the right direction for them.
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