The blog for the '5 Star Designs' team (Understanding Industry Practice)
Thursday, 27 October 2011
Good design gone bad
Found the new pepsi logo, it is considered quite a bad design compared to the old one. People seem to think it lost any of the excitement it had and has now become really bland. Any thoughts?
I agree... the new logo is pretty dull and flat in comparison. I find the old one quite exhilarating and the subtle touch of 3D is something which is being increasingly used in logos. Also found this link which has all the Pepsi logos to date:
http://www.pepsi.com/PepsiLegacy_Book.pdf
I think generally from the original logo there has been a vast improvement with each consecutive redesign. I do think however, that this newest design has lost that exciting quality that made the previous one stand out!
I should say the old one is the bottom image and the new logo the top one.
ReplyDeleteI agree... the new logo is pretty dull and flat in comparison. I find the old one quite exhilarating and the subtle touch of 3D is something which is being increasingly used in logos. Also found this link which has all the Pepsi logos to date:
ReplyDeletehttp://www.pepsi.com/PepsiLegacy_Book.pdf
I think generally from the original logo there has been a vast improvement with each consecutive redesign. I do think however, that this newest design has lost that exciting quality that made the previous one stand out!
This comment has been removed by the author.
ReplyDeleteI also agree the old logo had a simple look which worked well and the new logo is trying to do abit too much to look morden and exciting.
ReplyDelete